Business Analysis and Business Modelling


Learn how to build a suitable business case for managing the development of a product, process, system or service, analyze the current situation and the solution developed and sucessfully implement the solution.



The creation of a suitable business case and the management of its implementation are fundamental to the successful delivery of products, programmes and the realisation of business benefits.  Often neglected these skills have become essential to the dialogue that must take place in organisations at different levels, across boundaries as well as between the technology and market perspectives.



The course is aimed at people who are responsible for business analysis, building and managing a business case, defining requirments, modelling and designing product, process, service and process solutions, in either a management or a development capacity.



  • Present a framework for managing the delivery of product, process, system and service solutions based on a proper business analysis and a suitable business case
  • Develop an understanding of the skills that are useful for business analysis, product and process design, business modelling and business case management
  • Build the motivation of participants to manage a business case to deliver high quality product, process, system and service outcomes



The instructor has experience in business analysis in many industrial sectors where change and innovation have been key factors; and has been consultant, facilitator, business analyst and project manager, manager of methods and quality, and trainer in large and small organisations. 



Identify the vital elements of a business case, business analysis and business modelling

  • Importance and purpose of the business case
  • Nature and definition of business analysis
  • Outline and options of business modelling

Initiate and elaborate the business case

  • Set up a vision for the project
  • Evaluate overall benefits and estimate overall costs
  • Identify quantitative and qualitative benefits
  • Solicit stakeholder input

Develop comprehensive estimates, from wide-ranging to all-inclusive

  • Order of magnitude and ball-park estimates
  • Analogical and parametric estimates (including function points)
  • Gathering and using historical data

Analyse and manage risk

  • Define and plan risk management
  • Identify, brainstorm and articulate risks
  • Analyse, qualify and prioritize risks
  • Quantify risks and decide on response strategies
  • Manage the evolution of the risks

Manage stakeholder expectations and benefits realisation

  • Perform stakeholder analysis (influence, impact and favourability)
  • Develop a communication plan to stakeholders
  • Enable managers to be engage and to respect their commitments
  • Establish a balanced scorecard with key performance indicators and measurement criteria

Define requirments for a new product, process, system or service

  • Agree on quality criteria and define a quality plan
  • Analyse business user requirments, functional and technical requirments
  • Formalise and prioritise requirments, ensuring commitment and requirments traceability

Perform process analysis and modelling

  • Define a process and understand the start and end points, inputs and outputs
  • Identify as-is, to-be scenarios and perform gap analysis
  • Elaborate process understanding step by step (actors, events, flow, data)
  • Apply user stories, service cases and voice of customer approaches

Perform product analysis and design

  • Focus on user experience and apply usability principles
  • Understand design patterns and principles of good design
  • Produce a technology map to determine a resilient architecture

Manage using agile and dynamic techniques

  • Specify prototypes with validation and verification criteria
  • Plan using timeboxes and a prioritized product backlog
  • Identify roles that are appropriate to scope-driven planning

Use facilitated workshop techniques to improve decision making

  • Plan, prepare, structure and organize the workshop in a flexible manner
  • Manage the creative problem-solving and decision-making process
  • Follow-up on the workshop adopt a results-driven approach

Develop a reliable approach to testing

  • Define test strategy and design test cases
  • Focus on valid quality, risk and performance measurements
  • Establish a testing attitude
  • Develop awareness of various testing approaches (for products, services and systems)

Change management

  • Determine change and configuration management strategy and tactics
  • Classify factors that relate to importance, sensitivity and susceptibility to change
  • Organize the management of information and communication
  • Create the capability to justify and to coordinate the modifications and transitions
  • Manage the implementation, go-live, hand-over and launch process

Manage business analysis maturity

  • Define and manage the maturity of the business analysis
  • Develop the capability to manage the delivery of benefits
  • Consolidate capabilities and principles that contribute to long-term success


Learning Method

The course uses a core case study and other case studies as well as activities and learning games. 



 3 days, consecutive or 2 + 1


Benefits of the course

  • Enhanced competency in the construction of a business case
  • Comfort and familiarity with business analysis and process modelling techniques
  • Awareness of applicable design and usability principles
  • Improved capability to define and to manage benefits, requirments, tests and quality
  • Practice and theory in risk analysis and estimating
  • Integration of concepts pertinent to change management : Ian Stokes, Project Leader and Advisor

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